Jan 27, 2023
For independent artists, the most reliable way to earn a living from music isn't streaming, social monetization, or even lucrative opportunities in sync licensing. It's merch sales!
In this episode, Dave Cool of Bandzoogle talks about creating merch items your fans will love, how to make effective offers, and using the...
Jan 18, 2023
Want to bring your listeners on a journey? To send them on an adventure that goes deeper than bonus "behind the music" content? How about a multi-player RPG your fans can play together on Discord!?
That's exactly what celebrated songwriter and Twitch livestreamer Emma McGann did with her newest album "The Monsterverse."...
Jan 9, 2023
If you're releasing new music in 2023, of course you want it to "succeed" and reach as many listeners as possible!
But you'll need much more than checklists and rote release strategies; making your music relevant in a world of infinite songs takes the right combination of good marketing mechanics AND exceptional tunes,...
Jan 4, 2023
n some ways, 2022 felt like another year on pause. In other ways, the past 12 months passed in the blink of an eye. How did music trends (and the music industry) change this year? And what are our biggest predictions for music marketing, music creation, and music consumption in 2023?
Dec 23, 2022
TikTok is a powerful platform for music discovery; your songs and videos can reach the right new fans because of TikTok's algorithm. But did you know it's also one of the best places to find inspiration and showcase your quirkiness.
TikTok travels at the speed of memes, and that means there's a constant churn of...