Feb 21, 2019
The foundations of music marketing stay pretty solid: capture attention, offer value, lead listeners on a journey from awareness to action. But the house you build on that foundation is always shifting. What older marketing strategies still work for musicians in 2019? What are the new tools to tell your story? How do the shifting expectations of your audience alter your approach? In this LIVE taping of the DIY Musician Podcast, CD Baby's Kevin Breuner and Chris Robley will discuss what effective music marketing looks like today — and tomorrow.